MaMade

Startup Pitch Competition

Over the course of a startup weekend, my team of entrepreneurs and I created a startup focused on offering parents the option to order home-cooked meals from local chefs. I branded the startup to establish the concept for the team pitch.


INSPIRATION

Families in Houston prepare and sell ethnically based catering for other families in their communities. Could these local chefs provide home-cooked meals to other parents looking to feed their families?


ADDRESSING A NEED

The parents we interviewed described the struggles of feeding their families during a busy workweek. Working parents would return from work with little time to prepare or cook healthy meals for their children.

“It’s a struggle balancing a career and family. Takeout does not make me feel better.”

lara, working parent

THE MARKET

826,703

Working women in Houston

239,624

families with kids 10 and under

$3,000

average amouNt per year a household spends on dining out

What we learned
  • We considered an on-demand delivery service like UberEats, but parents told us that they prefer to plan their family’s meals for the week and would prefer a scheduled pick-up system.
  • The parents wanted options to choose foods based on the dietary restrictions of family members.
  • They were attracted to MaMade because it offered a healthy option in comparison to takeout/restaurant food.
  • Parents and other adults were excited to try ethnic foods from other communities.

OUR SOLUTION

MaMade helps working mothers with children under the age of 10 reduce stress and guilt by providing an app to order ready-to-eat home-cooked meals unlike meal prep services.

CONVENIENT: CONTROL YOUR SCHEDULE

Parents can choose a day of the week to schedule a meal for their family.


CUSTOMIZED: TAILOR TO YOUR NEEDS

MaMade gives options for vegetarian, dairy-free, and gluten-free options.